Tag: Copywriting

Instructional Design

Instructional Design, Anti-Money Laundering!

If you’ve known me for some time, you know I have an instructional design (ID) background. I studied instructional design at UBC back when we handed papers in, on paper. Then, I also spent over 25 years working as an instructor for Dale Carnegie Training in BC. Most of the courses I taught I did not design, but I did create many company workshops and conference type meetings.

What Is Instructional Design?

It may seem obvious, but basically instructional design is the process of presenting information in an order and manner that make it memorable for the learner.

Poor design leaves the learner:

  • sitting through a lecture that is all over the place
  • wondering what the teacher is getting at
  • walking away learning nothing
  • not remembering what the lesson covered
  • bored

So, I am thrilled to say that the first phase of the Anti-Money Laundering Course through Innova Learning is complete. If you require Anti-Money Laundering (AML) compliance training, be sure to register to be sure you are notified when the course is available.

Other Applications

Innova is clearly an application for ID. There are many online courses available now. Some are required by governments, like this one. Others are offered by companies as employee training. Some are available to the general public to learn new skills, especially in the high tech field.

In addition, I write for school teachers, a Singapore public speaker and a series for a US government department. I am also helping develop a series of courses for energy work and self-healing.

Instructional design is an increasingly large portion of the work I do. Mostly though, I still write the words on the internet.

Lifeworkx, an employee caregiver support organization, has offered me the opportunity to write many of their internet and non-internet words. I even wrote the scripts for these videos. If you are caregiving, or know someone who is, the resources there are incredible. Also, they have resources for employers because employee caregivers are now creating a labour market crisis.

Instructional design and writing the internet. So, that’s some of what I have been up to lately.

Greetings from Ecuador!

Melody

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SEO Content Writing This Week

SEO Content Writing This Week

One of the best things about SEO content writing is the variety of topics I encounter every week. This week included everything from peridontal research studies to Christmas. There was more ongoing work in the financial industry, and even some on interior design and alternative medicine.

The SEO Content Writing Niche

One of the most common pieces of advice a freelance writer will receive is to “find your niche”. They choose narrow subject areas like “cryptocurrency” <blech>, or “fashion”, or “travel”. Seldom do these niche writers venture forth to write outside of their niche.

My niche is business. My talent/skill is seeing what your client needs to take action.

How I Developed That Talent/Skill

For more than 2 decades, I instructed an internationally acclaimed sales course. There were 55 professional B2B sales reps in each class. In each of the 12 sessions of the course, I had to fine-tune the sales concept to every product/service. That meant that, on the fly, I was developing examples for hundreds of products.

If you have ever worked with professional B2B sales reps, you probably know they can be rather tough minded. I had the ability to quickly adapt the material to their unique situations. This was the foundation for my award-winning sales and graduation levels.

What Does That Have to Do With SEO Content Writing?

SEO content writing is much easier. This same skill, adapting sales/marketing techniques to unique situations, is required. Now, I can sit behind my computer and do these adaptations at my leisure. I can revise and rework each line. When instructing the classes, I was public speaking, and had to do it all at light speed. No revisions.

So, that’s why SEO content writing for business is my niche. I have written for accountants, and funeral homes, on the same day. From my point of view, the same principles apply. Solid SEO content writing requires convincing, persuasive language, on informative topics. You give me your topics, and leave the copywriting to me.

Melody