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Big Machines and Blogs

Big Machines And Blogs

Big machines. I mean really, really big machines. The kind that makes roads, and my 750m long driveway, were here this week. I hide away and write blogs, as the machines make the driveway.

The Big Machines

There were at least a dozen dump trucks full of what is locally referred to as “lastre”. This is a terra cotta coloured pre-marble material used for gravel roads and driveways, very nearby. Drive for less than an hour in any direction, and no more lastre.

The other big machines were here to move the lastre around. We get about 4 times as much rain as Vancouver or Seattle, so we have to be conscious of erosion. The under footing is mostly a clay mix that makes most everything amazingly stable.

In fact, this well was dug by hand. blogs wellNary a stone to be found. And that Byron does dig a nice hole.

The Blogs and Such

This week I have been working on a book. Not mine, that’s another project. This is a book by a respected psychologist on the east coast of the US. It is yet in the early stages, but I am interested to read it when it is finished!

There have been more dental blogs for Dr. J, in the UK, and a rewrite of a Miami Daycare’s website. I have an ongoing blog project with an amazing health supplement that required some proofreading of their brochures. If you know me, you know I don’t say this lightly… when this supplement is in production, I am “getting me some”!

I finished a couple of proofreads for some academic projects, and a CV cover letter just to round out the week.

Oh, it’s only Tuesday!

Step-by-step the house is being built, and the finca (farm) is taking shape. Thanks for joining me on this journey.

If you know someone who could use some blogs or other writing, please ask them to contact me.

Leave the Copywriting to Me.

Melody

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SEO Content Writing This Week

SEO Content Writing This Week

One of the best things about SEO content writing is the variety of topics I encounter every week. This week included everything from peridontal research studies to Christmas. There was more ongoing work in the financial industry, and even some on interior design and alternative medicine.

The SEO Content Writing Niche

One of the most common pieces of advice a freelance writer will receive is to “find your niche”. They choose narrow subject areas like “cryptocurrency” <blech>, or “fashion”, or “travel”. Seldom do these niche writers venture forth to write outside of their niche.

My niche is business. My talent/skill is seeing what your client needs to take action.

How I Developed That Talent/Skill

For more than 2 decades, I instructed an internationally acclaimed sales course. There were 55 professional B2B sales reps in each class. In each of the 12 sessions of the course, I had to fine-tune the sales concept to every product/service. That meant that, on the fly, I was developing examples for hundreds of products.

If you have ever worked with professional B2B sales reps, you probably know they can be rather tough minded. I had the ability to quickly adapt the material to their unique situations. This was the foundation for my award-winning sales and graduation levels.

What Does That Have to Do With SEO Content Writing?

SEO content writing is much easier. This same skill, adapting sales/marketing techniques to unique situations, is required. Now, I can sit behind my computer and do these adaptations at my leisure. I can revise and rework each line. When instructing the classes, I was public speaking, and had to do it all at light speed. No revisions.

So, that’s why SEO content writing for business is my niche. I have written for accountants, and funeral homes, on the same day. From my point of view, the same principles apply. Solid SEO content writing requires convincing, persuasive language, on informative topics. You give me your topics, and leave the copywriting to me.

Melody

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